This course examines current issues related to global business strategy including innovation, growth of economies in China and India, strengths of Japanese and foreign capital companies, technological innovation, localization, entrepreneurship, marketing, joint ventures, and global leadership styles.

The course will be conducted as a seminar with lecture-discussions, student group presentations, case studies, video segments, experiential class activities, and research assignments. This course is conducted entirely in English and enrollment is limited to 20 Faculty of Business and Commerce students.

Among the topics to be discussed will be:

Business Strategy: what Is It?:

Approaches to Business Strategy:

Leadership of Global Business:

Localization of Business Strategy:

Social Responsibility of Business:

Maximizing Effectiveness of Global Human Resources:

Global Brands-How They are Created:

Emergence of China, India and their Brands:

Cluster Economies vs National Economies:

What to Do When Strategy Goes Flat:

Strategic Market Leaders-How They Stay Strong.

Student evaluation will be based on successful completion of assignments and projects, book reports, case studies, class participation, on-time attendance, presentations and two examinations

Text:

• World View: Global Strategies for the New Economy, edited by Jeffrey Garten, Harvard Business School Press, 2000.
  

• Additional materials and case studies will be available at HBS Online. (Cost is approximately 1000 yen)