MITA SEMINAR IN GLOBAL BUSINESS STRATEGY & ENTREPRENEURSHIP

This course examines current issues related to global business strategy and entrepreneurship including positioning, assessment of corporate strengths and weaknesses, identification of opportunities and risks technological innovation, localization, marketing, joint ventures, and global leadership styles. The first half of the course focuses primarily on strategy. The second half of the course focuses primarily on entrepreneurship and students will prepare a business plan for starting a business of their own.

The course will be conducted as a seminar with lecture-discussions, student group presentations, case studies, video segments, experiential class activities, and research assignments.

This course is conducted entirely in English and enrollment is limited to 15 students.

Texts:

• Texts and materials will be assigned in class and includes GLOBAL STRATEGY

• Among the topics to be discussed will be:
  Business Strategy: what Is It?
  Approaches to Business Strategy
  Leadership of Global Business
  Localization of Business Strategy
  Social Responsibility of Business
  Entrepreneurship
  Personal Characteristics of Successful Entrepreneurs
  Cluster Economies vs National Economies
  How To Succeed When The Economy is Bad
  Strategic Market Leaders-How They Stay Strong
  Business Plan Preparation

Course Guidelines and Assignments

• * 1. Attendance/Participation/Lectures: Regular on-time attendance and participation in class is required. The lectures and presentations will go beyond the book, rather than focusing on the book contents.
• * 2. Due Dates: All papers must be typed double-spaced, and submitted in hard-copy on the due date. No late papers or electronic submissions are accepted.
• * 3. Handouts/Assignments: No cover sheet is required for assignments. Put name, student ID, and Faculty on the upper right hand corner of all papers.
• * 4. Class Schedule Flexibility: The class schedule may change due to additional topics of interest to be added and the schedule of speakers. Changes will be announced in class.